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Paddock to Plate

Date: Friday, March 1; Saturday, March 2, Sunday, March 3.

Location: Agriculture Precinct  

Time: Throughout The Show.


Australian Lamb Paddock to Plate Story in virtual reality, presented by Australian Good Meat

The Australian Lamb Paddock to Plate Story in virtual reality is an immersive consumer engagement resource that tells the story of Australian Lamb production, thanks to Australian Good Meat.

Curious of how your food is produced? This free fully-immersive virtual reality experience showcases each step of the production chain, underpinning how Australia produces the world’s most sought-after Lamb, from the farm right through to the consumer. Viewers are taken on a journey into the world of Australian sheep farming, transportation, processing, and end markets, such as butchers using innovative 360-degree 3D virtual reality technology.

The Australian Lamb Paddock to Plate Story in virtual reality experience is visiting The Show as part of a three-month roadshow.